I joined Bunchball in January 2007. As the Vice President of Design, I was tasked with styling our products and communicating the corporate story.
BEFORE: Here is the corporate web site when I came on board, emphasizing the company’s then-message around online social gaming:
AFTER, Part 1: Here is my quick-and-dirty update to the web site, giving it a slicker look and emphasizing the improved appearance of the re-styled game lineup I spearheaded. The corporate positioning is the same: online social games.
AFTER, Part 2: Here is the latest iteration: a dramatic shift for the company to its new product, Nitro, and the company’s new “science & technology” positioning. Games are no longer the focus. Instead, the new product, Nitro, is a tool that drives online user behavior via gaming principles.
